Hug Lu Hot Pot

The venue is located at a crossroad, benefitting from easy access and high visibility, crucial for a brand that specializes in late-night dining, making night-time allure a primary theme. The designer opted for a cyberpunk image, crafting the logo and geometric shapes out of neon lights. Since the restaurant is on the second floor, the entrance features a meticulously planned metallic curved tunnel, combined with linear lighting and mirrors, creating the sensation of entering a sci-fi wonderland.

In the dining area, red dominates the palette, serving dual purposes: it stands out as a bright beacon in the city, and it successfully ties in with the spicy hot pot cuisine. Columns are wrapped in mirrored surfaces to create a multi-layered reflection effect, effectively diminishing their bulkiness. The use of metal elements for tables and chairs further accentuates the spicy and aromatic qualities of the food. The project successfully crafts a cozy dining atmosphere and a perfect representation for the brand.