Anta Kids – Ling Loong Store

A New Retail Space Merging Technology and Childlike Delight

Anta Kids’s " Ling Loong Store ", the brand's first IP-themed concept store, centers around the award-winning (Muse Design Awards) mascot " Little Ling Loong." It creates an immersive experience that seamlessly blends technology with childlike delight. By utilizing modular functional zones and interactive tech applications, it redefines the new paradigm of children’s retail.

The design draws inspiration from the Parisian sports IP " Little Ling Loong," featuring a streamlined layout and vibrant colors to build a universe full of exploratory joy. Unique areas like the "Ling Loong Bar" interactive zone and arch support testing station cleverly balance a sense of technology with playfulness.

Core Innovations

1. Accessible Health Technology: Collaborating with the National Orthopedic Medical Center, the store introduces a foot arch testing device embedded in the retail environment, transforming professional health assessments into interactive games. The futuristic interface design resonates with the sci-fi theme, conveying the brand's commitment to "visible growth."

2. Immersive Interactive Experience: The " Decorative Art Workshop " uses eco-friendly materials to create customizable accessories, encouraging parent-child co-creation. Dynamic LED screens and sensory devices blur the lines between shopping and play, enabling "learning through play."

3. Contextual Product Display: Product displays are deeply integrated with usage scenarios—such as a mini "champion’s podium" in the running gear section—that seamlessly link product functions with real sports contexts.

4. Social Value and Commercial Validation: The Ling Loong Store transcends traditional retail, fostering emotional connections between parents and children while providing scientific enlightenment. During its opening, foot traffic at the Wenzhou Intime Department Store surged by 200%, with user feedback affirming the design's value: "Children first understood foot arch health" and "Shopping became a parent-child adventure." This project represents a groundbreaking exploration of the retail 3.0 era, intertwining technology, education, and emotional resonance to support the next generation’s growth. We take pride in this pioneering design, which perfectly embodies the dual achievements of aesthetic value and social benefits.