ANTA PALACE：CHUHE HANJIE STORE

ANTA PALACE: CHUHE HANJIE STORE is situated on Chu River and Han Street, a captivating urban commercial pedestrian street in China renowned for its distinctive architecture. Serving as Central China's first single-house Palace shop, the Chuhe Hanjie Store embodies the concept of establishing a unique 'Olympic Hall', seamlessly blending Anta's brand prestige with Chu River and Han Street's architectural characteristics.



The storefront features glistening glass bricks set against a red and grey brick wall, where models adorned in Guanjun(champion)'s Loong attire narrate the story of Anta's indissoluble bound with the Olympics through a captivating interplay of light and shadow. This design honours the original street building's materials and style while immersing customers in the adventurous ambience of Anta and the Olympics, delivering a striking visual impact that allows every passerby to sense the glory and passion.



Upon entering the store, the steady champagne gold tones cultivate an air of nobility within the 'Golden Hall'. The arch-shaped clothing wall ingeniously integrates internal and external decoration elements, complemented by warm-coloured lighting that suffuses the entire space with warmth and grace. A red brick staircase, located in the corner of the store, pays homage to the original architectural style, and its rugged stair treads, paired with the exquisite 'ANTA Guanjun' logo on the wall, harmoniously signal the Guanjun(champion)'s upcoming journey. The towering image, coupled with the distinct wall shape of the Guanjun, naturally draws customers' gaze upward. In the Guanjun space on the second floor, modernity and original outdoor materials artfully intersect, enabling a seamless transition between urban business and outdoor adventure scenarios, allowing customers to explore the boundless possibilities and spirit of adventure embodied by the ANTA brand while indulging in the shopping experience.